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天猫国际招商标准 Tmall Global Merchant Acceptance Standards

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天猫国际招商标准 Tmall Global Merchant Acceptance Standards

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天猫国际招商标准 Tmall Global Merchant Acceptance Standards

修改生效时间:2017-3-17

天猫国际介绍:为了满足中国消费者不断提升的消费品味和消费能力,天猫国际定位中国高端消费者群,面向全球招募最纯粹海外商家。入驻商家必须具备中国大陆以外资质的公司实体,拥有海外注册商标,具备海外零售资质,并且在国外有良好的信誉和经营状况。

天猫国际暂未授权任何机构进行代理招商服务,入驻申请流程及相关的收费说明均以官方招商页面为准。

一、招商说明

1、当前天猫国际为邀约制招商。

2、开店主体需为海外实体公司。

3、优先招募海外知名实体卖场/B2C网站和未进入中国市场的海外知名品牌。

二、天猫国际店铺类型:

1、品牌旗舰店

自有品牌或由商标权人直接提供独占授权的品牌入驻天猫国际开设的店铺。

原则上品牌旗舰店只能销售对应品牌下的商品,如该店铺品牌为集团品牌可销售该集团下多个品牌的商品。

2、卖场型旗舰店

线下连锁超市、卖场或者线上B2C网站品牌商标权人或者由商标权人直接提供独占授权的主体入驻天猫国际开设的店铺。

店铺内可根据实际线下或者线上销售情况跨行业经营多个海外品牌商品。

3、专卖店

品牌商标权人提供开店授权入驻天猫国际开设的店铺。

店铺经营不可跨行业类目销售商品。

4、专营店

同一行业大类下经营两个及以上品牌的店铺。

店铺跨类目经营的,需遵循《天猫国际允许跨类目经营的商品列表》。

三、入驻资质标准

店铺类型

卖场型旗舰店

品牌旗舰店

专营店

专卖店

企业资质

1、公司登记注册文件:商业登记证/经营许可证/营业执照/公司注册证

2、开店主体公司授权代表人声明书及相应授权代表人身份证件

(身份证件:身份证/护照/国外驾照等)

授权代表人申明书模板:点此查阅

3、开店主体公司海外银行账户开户证明或银行对账单

4、35类商标注册证书(商标注册地在海外,包括港澳台)。非商标持有人须提供由商标持有人/权利人出具的独占开店授权书

开店授权书模板:点此查阅

1、公司登记注册文件:商业登记证/经营许可证/营业执照/公司注册证

2、开店主体公司授权代表人声明书及相应授权代表人身份证件

(身份证件:身份证/护照/国外驾照等)

授权代表人申明书模板:点此查阅

3、开店主体公司海外银行账户开户证明或银行对账单
 

 

 

1、公司登记注册文件:商业登记证/经营许可证/营业执照/公司注册证

2、开店主体公司授权代表人声明书及相应授权代表人身份证件

(身份证件:身份证/护照/国外驾照等)

授权代表人申明书模板:点此查阅

3、开店主体公司海外银行账户开户证明或银行对账单

 

1、公司登记注册文件:商业登记证/经营许可证/营业执照/公司注册证

2、开店主体公司授权代表人声明书及相应授权代表人身份证件

(身份证件:身份证/护照/国外驾照等)

授权代表人申明书模板:点此查阅

3、开店主体公司海外银行账户开户证明或银行对账单

品牌资质

(含卖场旗舰店/专营店日常运营中的经营品牌新增)

1、一级品牌授权证明

2、正规进货凭证(超市小票等个人代购凭证不算)

上述条件必须至少满足1项

若该品牌在天猫(www.tmall.com)已经开店,品牌方需明确天猫与天猫国际店铺之间的定位和运营策略

所售商品的商标注册证书(商标注册地在海外,包括港澳台)。非商标持有人须提供商标持有人/权利人出具的独占开店授权书??晔谌ㄊ槟0澹?a style="margin: 0px; padding: 0px; text-decoration: none; color: rgb(51, 51, 51); letter-spacing: 0px; outline: 0px;">点此查阅

 

若该品牌在天猫(www.tmall.com)已经开店,品牌方需明确天猫与天猫国际店铺之间的定位和运营策略

4级以内全链路品牌销售授权证明,即从品牌方开始完整的品牌授权链路证明

所售商品的商标注册证书(商标注册地在海外,包括港澳台)。非商标持有人须提供商标持有人/权利人出具的开店授权书??晔谌ㄊ槟0澹?/span>点此查阅

除提供上述必要材料外,天猫国际有权根据实际情况要求商家提供额外的证明材料。

部分行业有明确行业招商标准的,则以行业招商规则为准。

四、商品及服务的要求:

商品:加入天猫国际正品保障计划,原产于或销售于海外的产品,通过国际物流经中国海外正规入关;

商品页面:商品信息采用中文描述,国际公制度量单位,配备中文旺旺客服;

物流服务:120小时内完成发货,可以个人包裹直接递送,也可从中国保税区到大陆消费者手中,物流信息需可追踪;销往中国大陆以外国家地区的,要求120小时内完成发货,不强制要求具体的发货方式,物流信息需可追踪。

售后服务:

商品销往中国大陆的商家,必须在中国大陆设置退货点。

商品销往香港的商家,必须在香港设置退货点。

商品销往台湾的商家,必须在台湾设置退货点。

天猫国际规则见链接://rule.tmall.hk/gseller/rule/index.htm

五、资费标准:

1、保证金:

天猫国际经营必须缴纳保证金,保证金主要用于保证商家按照天猫国际的规范进行经营,并且在商家有违规行为时根据《天猫国际商户服务协议》及相关规则规定用于向天猫国际及消费者支付违约金。根据店铺性质不同,金额如下:

1)除特殊说明外,正常情况的保证金为150,000人民币;

2)商品销往2个及以上国家地区的商家,保证金为300,000人民币;

3)天猫国际经营类目“成人用品/情趣用品”,保证金为300,000人民币;

4)天猫国际经营类目“医疗及健康服务”,保证金为300,000人民币;

5)天猫国际经营类目“OTC药品/医疗器械/计生用品”,保证金为300,000人民币;

6)天猫国际经营类目“保健食品/膳食营养补充食品”,保证金为300,000人民币;

7)天猫国际经营类目“奶粉/辅食/营养品/零食”,保证金为300,000人民币;

8)天猫国际经营类目“孕妇装/孕产妇用品/营养” 保证金为300,000人民币。

以上如店铺内同时经营多个非常规保证金商品类目时,店铺保证金就高收取,金额不做叠加。

2、年费

按照不同经营类目分30000人民币和60000人民币两档,跨类目经营按照经营类目对应年费最高的一档收取。各一级类目对应的年费标准详见《天猫国际资费标准》。

3、实时划扣技术服务费

详细参看《天猫国际资费标准》

六、入驻限制

1)商家因严重违规累计或一次性扣满四十八分被清退出天猫国际,自清退之日起两年内,天猫国际不再与其合作,合作的范围包含但不限于:变更经营主体的方式重新开启已清退的店铺、严重违规被清退店铺的经营主体申请开新店。

2)商家主动退出天猫国际,自退出之日起六个月内,不得再以原主体或变更主体的方式重新开启原店铺。

如中英文版本间存在任何歧义的,以中文版为准。

 

Effective date of modification: March 17, 2017

Statement by Tmall Global: to meet Chinese consumers’ constantly rising taste and power of consumption, Tmall Global decides to recruit the purest overseas merchants globally for Chinese high-end consumers. Merchants must possess corporate entities outside Mainland China, overseas registered trademarks, and overseas retail qualifications, and boast excellent credit standing and operating status.

Tmall Global does not authorize any institution as the agency for the recruitment of merchants temporarily. Please refer to the official merchant attraction webpage for application procedures and pertinent charge descriptions.

I.Instructions on investment attraction:

1. Currently, Tmall Global takes the initiative to attract investment.

2. The store running entity needs to be an overseas entity company.

3. Priority will be given to overseas famous entity shopping places/B2C websites and overseas famous brands which have not entered the Chinese market.

II. Type of Tmall Global store

1. Brand flagship store

Private brands or the brands of which the trademark owners directly provide exclusive authorization will be marketed in the stores opened on Tmall Global.

In principle, the brand flagship store can only sell commodities under its corresponding brand; where the brand of this store is a group brand, then it can sell commodities of several brands under this group.

2. Shopping place-type flagship store

The trademark owners of offline chain supermarkets, shopping places or online b2C websites, or the entities of which the trademark owners directly provide exclusive authorization will be marketed in the stores opened on Tmall Global.

The store can operate commodities of several overseas brands from different industries according to its actual offline or online sales.

3. Exclusive store

The brand trademark owners provide store opening authorization to get access to the stores opened on Tmall Global.

The store cannot operate and sell commodities belonging to several industries and categories.

4. Franchise store

A store operating two and more brands in the same industry.

Where the store operates several categories, it shall follow the List of Commodities Permitted by Tmall Global for Cross-category Operation.

III.Qualifications for setting up stores

Store type

Shopping place-type flagship store

Brand flagship store

Franchise store

Exclusive store

Enterprise qualifications

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative: click

Identification certificate: ID Card/Passport/Foreign Driver's License

3. Overseas bank account opening certification or bank statement of the store opening entity

4. Category 35 trademark registration certificate (the place of trademark registration is in overseas country or region, including Hong Kong, Macao and Taiwan). Non-trademark owner shall present the exclusive store opening authorization issued by the trademark holder/obligee. 

Template of the store opening authorization: click

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative: click

Identification certificate: ID Card/Passport/Foreign Driver's License

3. Overseas bank account opening certification or bank statement of the store opening entity.

 

 

 

 

 

 

 

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative: click

Identification certificate: ID Card/Passport/Foreign Driver's License

3. Overseas bank account opening certification or bank statement of the store opening entity.

 

 

 

 

 

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative: click

Identification certificate: ID Card/Passport/Foreign Driver's License

3. Overseas bank account opening certification or bank statement of the store opening entity.

 

 

Brand qualifications

(including new operating brands added in daily operation of shopping place-type flagship store/franchise store)

 

1. Authorization certificate of Level I brand

2. Formal stock certificate (excluding receipts issued by supermarkets and other personal purchasing documents)

At least one of the aforesaid conditions must be met.

Where this brand has opened stores on Tmall (www.tmall.com), the brand owner needs to specify the positioning and operating strategies of Tmall and Tmall Global stores.

 

 

Trademark registration certificate of the commodity for sale (the place of trademark registration is in overseas country or region, including Hong Kong, Macao and Taiwan). Non-trademark owner shall present the exclusive store opening authorization issued by the trademark holder/obligee

Template of the store opening authorization: click

 

Where this brand has opened stores on Tmall (www.tmall.com), the brand owner needs to specify the positioning and operating strategies of Tmall and Tmall Global stores.

Certificate for authorization on sale of full-chain brands within Level 4, namely complete brand authorization chain certification beginning from the brand owner.

 Trademark registration certificate of the commodity for sale (the place of trademark registration is in overseas country or region, including Hong Kong, Macao and Taiwan). 

Non-trademark owner shall present the store opening authorization issued by the trademark holder/obligee

Template of the store opening authorization: click

Apart from the necessary materials above, Tmall Global has the right to require merchants to offer additional certificates according to the actual needs. 

If specific merchant attraction standards are available for some industries, such standards shall prevail.

IV. Requirements on commodities and services

Commodities: join the “Genuine Goods Guarantee Plan” of Tmall Global. Commodities produced or sold overseas should be cleared at China Customs via international logistics;

Commodity webpage: commodities are described in Chinese, with the international metirc system adopted as the unit of measurement. Chinese Alitalk customer services are provided.

Logistic services: commodities should be dispatched within 120 hours, either directly delivered in the way of personal packages, or delivered from China’s bonded areas to mainland consumers. Logistic information should be traceable; commodities sold to regions and countries other than China should be dispatched within 120 hours, without requiring the concrete way of dispatch. Logistic information should be traceable.

After-sales services

Merchants selling commodities to Mainland China should arrange a return location in Mainland China.

Merchants selling commodities to Hong Kong should arrange a return location in Hong Kong.

Merchants selling commodities to Taiwan should arrange a return location in Taiwan.

Click the link: //rule.tmall.hk/gseller/rule/index.htm for rules of Tmall Global.

V. Charging standards:

1. Security deposit:

Merchants opening stores at Tmall Global are required to pay security deposits, which are mainly used to ensure that merchants could operate their stores according to the rules of Tmall Global, and also used as the compensation to Tmall Global and consumers for merchants’ illegal behaviors in the light of “Tmall Global Business Services Agreement” and pertinent rules. Based on the different properties of stores, the amounts of security deposits are as follows:

1.Unless otherwise clearly indicated, the amount of security deposit is RMB 150,000 Yuan in normal circumstances;

2.As for commodities sold to two regions and countries or above, the amount of security deposit is RMB 300,000 Yuan;

3.As for the category “adult products/sex toys” operated at Tmall Global, the amount of security deposit is RMB 300,000 Yuan;

4.As for the category “medical treatment and health services” operated at Tmall Global, the amount of security deposit is RMB 300,000 Yuan;

5.As for the category “OTC medicines/medical apparatus/family planning supplies” operated at Tmall Global, the amount of security deposit is RMB 300,000 Yuan;

6.As for the category “health foods/foods supplementing dietary nutrition” operated at Tmall Global, the amount of security deposit is RMB 300,000 Yuan;

7.As for the category “milk powder/dietary supplements/nourishments/snacks” operated at Tmall Global, the amount of security deposit is RMB 300,000 Yuan;

8.As for the category “maternity clothes/ maternity supplies/nourishments” operated at Tmall Global, the amount of security deposit is RMB 300,000 Yuan;

Where the aforesaid store operates several categories of irregular deposit commodities at the same time, the store deposit will be collected by the highest standard rather than in repetition.

2. Annual fee

In terms of different operating categories, annual fees are RMB 30,000 Yuan and RMB 60,000 Yuan separately. As for cross-category operations, annual fee of the higher amount shall be collected in terms of the operating category. The corresponding annual fee of each primary category is detailed in “Tmall Global Charging Standard”.

3. Fee for technical service of real-time deduction

Please refer to “Tmall Global Charging Standard”.

VI. Restriction on setting up stores 

1.Where a merchant’s deduction for serious violations reaches 48 points accumulatively or at one time, the merchant will be dismissed and have their cooperation terminated. Within two years after the date of the dismissal, Tmall Global will no longer carry out cooperation with the merchant, and the range of cooperation includes but not limited to: reopening the closed store in the way of changing the operating entity, and the operating entity dismissed for serious violations applies for opening new stores. 

2.Where any merchant voluntarily withdraws from Tmall Global or the brand owner revokes its store opening authorization, then this merchant shall not re-open the original store in the name of the original entity or by changing the entity within six months upon withdrawal.

IN CASE OF ANY INCONSISTENCY BETWEEN THE TWO LANGUAGE VERSIONS, THE CHINESE VERSION SHALL PREVAIL.

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